|The total revenues of Dubai hotels and hotel apartments during the first nine months of 2007 touched AED8.7 billion on the back of a 7% increase in guests and 17.6% rise in guest nights compared with the corresponding period last year, the Dubai Department of Tourism and Commerce Marketing (DTCM) reported on the concluding day of the World Travel Market in London.
Giving details about the stellar performance of the impressive portfolio of hotels and hotel apartments during January and September 2007 compared with the corresponding period last year, DTCM Director General, Mr. Khalid A bin Sulayem said more than 5.1 million guests stayed with Dubai hotels, recording an increase of 7%. Similarly, the number of guest nights crossed the 15 million mark, posting an increase of 17.6%.
The number of operating hotel establishments was 441, an increase of 7.1%. The total revenues of hotel establishments stood at AED8.7 billion, a solid growth of 20.3%.
The number of available hotel rooms increased by 5.4% to 32,244. The average hotel rooms occupied rose by 9.7%, while the average room occupancy was 86.9%, an increase of 4.1%.
The total hotel apartment flats available were 10113, an increase of 16.8%, while the flat occupancy jumped up by 2.4% to touch 83.4%.
Mr. bin Sulayem said, “The excellent performance is a reflection of our marketing and promotional initiatives, especially in the overseas markets, to position Dubai as the world’s leading tourism hub. It is also the fruit of an inspirational public-private sector partnership and government’s unwavering determination to be a model destination.”
Dubai is aiming to attract 15 million visitors by the year 2010, almost doubling the numbers from the present 6.5 million a year.